As Philanthropy Chair for Phi Kappa Tau from 2024 to 2025, I organized 3 Band Night fundraisers benefiting World Wildlife Fund and Kesem, increasing attendance from 150+ to over 600 per event by applying my marketing background. I chose music as our philanthropic focus for its accessibility and ability to engage those unfamiliar with our fraternity. I managed artist coordination, on-site video/photo, budgeting, and design collaboration while leading two-week promotional campaigns that produced 12+ graphics and 2 videos per event.